Cash is the lifeblood of a company and a company needs to generate enough cash from its activities to meet expenses and have enough remaining to repay investors and grow the business. The saying that “Cash is King” is one of the most important in operating a company.

Generating enough cash allows a company to meet its everyday needs and avoid taking on debt (or additional debt). In a situation in which a company must take on debt to meet its expenses, it is likely that the company’s debtors will want a say the company’s operations.

Without generating sufficient cash to meet its needs, a company will find it difficult to conduct routine activities such as paying suppliers, buying raw materials, and paying its employees, let alone making investments.

ESG can help your company through the following activities:

• Cash flow analysis of monthly receipts and expenses
• Cash flow forecast to determine cash needs by understanding future cash uses and sources